In a recent Q&A with Kenneth Ho, a judge for the China Beer Competition, he shares insights into his journey, how he approaches beer judging, and the trends shaping the future of brewing. His emphasis on style accuracy, balance, and creative restraint makes his perspective especially valuable for brewers entering the China Beer Competition, where beers are judged on quality, value, and commercial appeal.

Can you tell us about your journey into the world of beer? What sparked your passion for beer?

My journey into the world of beer began over a decade ago when I discovered some truly exceptional brews that sparked my passion. This was also a pivotal time for the craft beer scene in Hong Kong, which was beginning to flourish. I immersed myself in exploring a wide variety of beer styles from different countries, which deepened my appreciation for the diversity and complexity of beer.

How did you first get involved in beer judging, and what has that experience been like?

As my interest grew, I felt compelled to take the next step and become a beer judge. In 2016, I enrolled in the Beer Judge Certification Program (BJCP), which opened up new avenues for me in the world of beer. Since then, I’ve judged numerous commercial and homebrew competitions across Asia. It’s helped me refine my palate, connect with a passionate community, and deepen my understanding of what makes a beer truly stand out.

As a Beer Judge, what are the most important factors you consider when evaluating a beer?

I focus on three main areas:

1. Beer Style: Does the beer meet the expectations of the style category submitted? We follow guidelines like those from the BJCP or Brewers Association to make that call.

2. Overall Balance: This means evaluating how aroma, flavor, and mouthfeel work together. A well-balanced beer always leaves a stronger impression.

3. Specific Faults: We check for technical flaws or off-flavors that may be due to brewing, packaging, or storage issues.

What are some of the most innovative or unique beers you've had the pleasure of judging, and what made them stand out?

Innovation is exciting, but it needs to be grounded in balance. I’ve judged beers that used local Asian herbs and fruits in creative ways. What stood out in the best examples was how seamlessly these flavors were integrated.

The most memorable beers didn’t just surprise—they delivered a harmonious drinking experience where aroma, flavor, and mouthfeel complemented each other beautifully.

As a beer writer, how do you balance technical beer knowledge with engaging storytelling to appeal to a wider audience?

I keep my audience in mind. I use simple analogies to explain technical concepts and always focus on describing the sensory experience—flavor, aroma, and texture—in a way that draws readers in. Whether it’s a seasoned brewer or a casual drinker, I want people to connect with the beer through the story behind it.

How do you approach helping people understand the complexity of different beer styles, especially those who might be new to craft beer?

I start with familiar styles—like a high-quality lager—and then slowly introduce more expressive options like pale ales or wheat beers. I encourage side-by-side tastings so people can clearly sense the differences. I also explain key terms like bitterness (IBUs) and malt sweetness in plain language. The goal is to make beer approachable, not intimidating.

What advice would you give to someone looking to break into the beer industry today, whether as a sommelier, writer, or educator?

Build a strong foundation. Learn the styles, understand the brewing process, and taste as much as possible. Take formal courses—WSET's new Level 1 and 2 Beer courses are a great place to start. Volunteer at festivals, get hands-on experience, and connect with the community.

Networking is huge—some of the best opportunities come from simply showing up and staying curious.

If you had to predict the next big thing in beer, what would it be?

I see a clear trend toward health-conscious options—low-alcohol and alcohol-free beers are gaining attention, especially among younger drinkers. This hasn’t fully taken hold in Asia yet, but it will.

Also, craft lagers are making a comeback. They offer a clean, crisp profile while allowing brewers to demonstrate real skill. It’s a trend I’m excited to see grow.

As a judge for the China Beer Competition, Kenneth Ho brings deep expertise, a passion for education, and a grounded perspective on what makes a great beer. His focus on style integrity, balance, and storytelling reflects exactly what today’s brewers need to connect with both judges and consumers.

Whether you’re new to the beer world or preparing your next competition entry, Kenneth’s insight offers a clear path: know your style, aim for harmony, and never stop learning.

Stay tuned for more expert interviews in our Meet the Master series, where top judges and industry leaders share what it really takes to stand out in today’s beer market. Submit your entry for the China Beer Competition and get evaluated on quality, value, and market appeal.

Early bird deadline: June 30, 2025

Also Read:
The Role Of Beer Competitions In Shaping China’s Beer Industry
2025 Beer Market Forecast: What Importers Need to Know.
Marketing Beer To Millennials: What Works And What Doesn’t?