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by BEVERAGE TRADE NETWORK

Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as Beer. There are so many Beer brands competing with each other for front row seats on a Beer shelf, where they are the first ones visible to customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

Your winning medal stickers can be used on your brand support tools. Some of the best places to showcase your China Beer Competition medal would be:

  1. Brand Deck

  2. Sell Sheet

  3. Shelf Talkers

  4. Case Cards

  5. Bottle Neckers

Marketing Tools by China Beer Competition

But wait, there's a lot more a medal from China Beer Competition can do for you. This is how a China Beer Competition medal will help you in creating a solid impression on the Beer market across the globe:

  1. Results to go to 50,000+ trade professionals around the world in the Beverage Trade Network community

News of your victory will reach the right ears, and the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new Beer to their profiles and portfolios.

  1. Results will get press awareness among media partners of the China Beer Competition and will be posted on BTN news and Bevroute News

Our media partners, BTN and BevRoute will provide extensive coverage in their press as well as social media. Let your Beer brand shine in a global spotlight with year-long social media support, targeted for Beer buyers around the world. 

  1. Results to go to 20,00+ Beer Buyers around the world

Yes, we will also be sending the results to around 2000+ Beer buyers around the world. We believe that Beer buyers are the real experts who are directly involved in the development of new Beer brands or buying Beers for commercial resale. 

  1. Buyers will see your package giving you great exposure

High profile buyers will take a look at your packaging too. The judging process consists of 3 phases:

 - Blind Tasting

Each Beer entry will be blind tasted to assess the Beers quality. The quality score will be marked out of 50. It will be a weighted average of the judges' scores on the basis of quality.

 - Price Score Review

The judges will give a value score out of 25 based on their assessment of how much the Beer should be priced as when compared to the quality. It's not necessary for a Beer brand to be very cheap to receive a good price score. This score basically judges how much value your Beer brand provides to the customers for the value charged.

 - Packaging Review

The judges will see the packaging and give a score out of 25 based on how appealing it would be for the average Beer buyer based on their industry knowledge. The parameters they would be evaluating would include factors like appeal, clarity, uniqueness, and so on.

  1. All-Year-Round Social Media

Winners get year-round social media support along with the press support from the China Beer Competition as well as our media partners BTN and BevRoute

  1. Free first 1000 medal stickers added to your sticker order

On every winner’s first medal sticker purchase, the other 1000 medal stickers will be added as a gift. These stickers are the mark of Beer's supreme quality.

Key Dates:

  • Warehouse Closes: September 30, 2025 Judging Date: October 22, 2025 Winners Announcement: November 6, 2025

Pricing:

  • Super Early Bird: € 90 per wine September 1, 2024, to March 31, 2025
  • Early Bird: € 120 per wine April 1, 2025, to June 31, 2025
  • Regular Pricing: €140 per wine July 1, 2025 onwards

Get your Beer assessed by top buyers & learn how relevant your Beer is to the consumer.