October 22, 2025, Hong Kong
Congratulations on your win at the China Beer Competition – the world's most relevant international Beer competition. Now it's time to showcase your success and boost sales.
Winning an award at the CBC clearly demonstrates to the trade how well the Beer will be perceived in the market and give the trade a strong indicator to stock that Beer. It will also allow the trade to hand-sell your Beer to their end consumer with increased confidence as the Beer was judged on the merits of its value, package, and quality. Winning an award at the China Beer Competition is just the first step, Here, we provide you with the tools to make the most of your awards.
1. Make sure your bottles and marketing stand out with CBC bottle stickers. Get your CBC bottle stickers here.
2. Use our Press Template to create your own press release. Send it to your distributors, importers, retailers, and end consumers.
3. Share your win on social media with the hashtags below to get RTs from us and our partners.
#CBC2025 @ChinaBeerCompetition
4. Show off at Tastings. Show the on-trade you mean business at generic tastings by displaying the easily recognizable logo prominently.
5. Tell the World. This may seem obvious but it works. Do a blog post listing your successes, a news release for your regular clients, and suggest that your generic body do the same. Include the results in your customer newsletters, place the news prominently on your website. Send us your press release and we will send it to our media partners and also post it on BTN and BevRoute.