Interviews

In Conversation with Kaihua Liao: What Makes a Beer Perform in Judging & Connecting with Consumers?

15/09/2026 China Beer Judge Kaihua Liao shares what separates technically sound beers from memorable ones, how China’s beer market is evolving, and why breweries need to think beyond competition scores when approaching consumers.

Insights

In Conversation with Kevin Wong: What Makes a Beer Stand Out in Judging and in the Market?

07/09/2026 From perfectly executed Pilsners and Helles to modern lagers and hop-forward beers, Hidden Gem Beer Co-founder and BJCP beer judge Kevin Wong shares what he looks for in a great beer and what can give a brewery genuine commercial potential.

Insights

Kenneth Shares His Passion for Beer and What’s Ahead in Brewing in China

25/06/2025 In this edition of our Meet the Master series, we speak with Kenneth Ho, a respected beer writer, educator, and certified judge based in Hong Kong.

Insights

Chinese Beer Market Outlook 2025: Recovery Amidst Challenges

16/01/2025 Despite a sluggish global alcohol market, the Chinese beer industry shows signs of recovery, driven by premiumization and shifting consumer preferences

Insights

Leading Beer Brands in China to Watch Out For

19/12/2024 These are the top domestic and international brews shaping the future of China's thriving beer market

Insights

The Role Of Beer Competitions In Shaping China’s Beer Industry

18/09/2024 The impact of beer competitions on China's evolving beer industry, from raising quality standards to boosting brand recognition and consumer education.

Insights

Marketing Beer To Millennials: What Works And What Doesn’t?

18/09/2024 Understanding how to effectively market beer to China's millennials by leveraging social media, innovative branding, and tailored product offerings.