Insights

In Conversation with Kevin Wong: What Makes a Beer Stand Out in Judging and in the Market?

07/09/2026 From perfectly executed Pilsners and Helles to modern lagers and hop-forward beers, Hidden Gem Beer Co-founder and BJCP beer judge Kevin Wong shares what he looks for in a great beer and what can give a brewery genuine commercial potential.

Insights

Kenneth Shares His Passion for Beer and What’s Ahead in Brewing in China

25/06/2025 In this edition of our Meet the Master series, we speak with Kenneth Ho, a respected beer writer, educator, and certified judge based in Hong Kong.

Insights

Chinese Beer Market Outlook 2025: Recovery Amidst Challenges

16/01/2025 Despite a sluggish global alcohol market, the Chinese beer industry shows signs of recovery, driven by premiumization and shifting consumer preferences

Insights

Leading Beer Brands in China to Watch Out For

19/12/2024 These are the top domestic and international brews shaping the future of China's thriving beer market

Insights

The Role Of Beer Competitions In Shaping China’s Beer Industry

18/09/2024 The impact of beer competitions on China's evolving beer industry, from raising quality standards to boosting brand recognition and consumer education.

Insights

Marketing Beer To Millennials: What Works And What Doesn’t?

18/09/2024 Understanding how to effectively market beer to China's millennials by leveraging social media, innovative branding, and tailored product offerings.