Beer tourism is rapidly gaining momentum globally, and China is no exception. As one of the world’s largest beer markets, China has seen an impressive surge in beer production and consumption, making it a prime destination for beer enthusiasts. According to Statista, in June 2024, the production of beer in China was approximately 4.1 billion liters, marking a slight increase from previous years, despite various challenges. This growth is paralleled by a booming craft beer industry, with over 2,000 craft breweries operating across the nation, catering to a new generation of beer aficionados seeking unique flavors and experiences. Beer tourism, a niche but growing segment of the travel industry, is flourishing as more visitors flock to China not only for its cultural landmarks but also to savor its diverse and evolving beer scene. In this guide, we will explore some of the top breweries and beer festivals in China, offering insights into how beer tourism is shaping the country's beer industry and attracting both local and international travelers.

Source: Jing-A Brewing Co.

The Rise of Craft Breweries:

Over the past decade, China has witnessed a significant transformation in its beer industry, particularly with the rise of craft breweries. While the market has long been dominated by mass-produced lagers, the craft beer movement has introduced a plethora of new flavors and brewing techniques, appealing to a more discerning consumer base.

Jing-A Brewing Co.

One of the pioneers of the craft beer scene in China, Jing-A Brewing Co., is located in the heart of Beijing. Established in 2012 by a group of beer enthusiasts, Jing-A has become synonymous with innovation and quality. The brewery is known for its creative brews that often incorporate local ingredients, such as the ‘Mandarin Wheat,’ which uses mandarin oranges, and the ‘Beijing Bikini,’ a refreshing light ale with a hint of cucumber. Jing-A also hosts regular events and collaborations with other breweries, making it a hub for beer lovers in the capital.

Great Leap Brewing

Founded in 2010, Great Leap Brewing is one of Beijing's first craft breweries and a trailblazer in the industry. Known for its innovative use of local ingredients, such as Sichuan peppercorns and Chinese tea, Great Leap offers a unique range of beers that celebrate Chinese culture. Their flagship brew, the ‘Honey Ma Gold,’ is a perfect example, combining light ale with a hint of floral honey and the tingling sensation of peppercorns. 

Boxing Cat Brewery

Boxing Cat Brewery is another key player in China’s craft beer scene. Founded in 2008 in Shanghai, it has garnered a strong following for its American-style craft beers. The brewery offers a wide range of brews, from IPAs to stouts, and has won numerous awards in international beer competitions. Boxing Cat has also expanded its presence with several locations across Shanghai, each offering a cozy atmosphere where patrons can enjoy a pint or two of their favorite brew. 

Source: Radii

Wuhan No. 18 Brewing & Co

No. 18 Brewery, established in 2013, has become a key player in Central China's craft beer scene. The brewery is named after its original location at No. 18 Tanhualin Road, a historic street in Wuhan. Known for its creative and experimental brews, Wuhan No. 18 offers a diverse range of beers, from the popular ‘Craft Lager’ to the ‘Café Stout,’ which is brewed with locally sourced coffee. The brewery’s taproom is a vibrant space that regularly hosts live music and events, making it a popular destination for beer lovers in the region.

Slow Boat Brewery

Established in 2011, Slow Boat Brewery in Beijing is renowned for its innovative brews and vibrant taproom culture. Their flagship ‘Monkey’s Fist IPA’ is particularly popular for its bold hoppy flavor. Slow Boat has earned multiple accolades, including being named "Best Brewery in Beijing." The brewery’s commitment to quality and creativity makes it a must-visit spot for anyone exploring the city's craft beer scene, offering a diverse lineup that consistently pushes the boundaries of Chinese brewing.

Master Gao Brewing Co.

Master Gao Brewing Co., based in Nanjing, is one of the pioneers of China’s craft beer movement. Founded by Gao Yan in 2008, the brewery has gained nationwide recognition for its bold and inventive brews. Their ‘Baby IPA’ is particularly popular, known for its balanced hoppy flavor and moderate alcohol content. Master Gao is also known for its seasonal and limited-edition beers, which often incorporate local ingredients and flavors. 

Source: Qingdao WCNA

The Best Beer Festivals in China:

China's beer festivals are vibrant celebrations of the country's brewing heritage and the growing craft beer culture. These festivals offer a unique opportunity for beer enthusiasts to sample a wide variety of brews, meet brewers, and enjoy the lively atmosphere that accompanies these events.

Qingdao International Beer Festival

The Qingdao International Beer Festival is the largest and most famous beer festival in China, often dubbed the "Asian Oktoberfest." Held annually in the city of Qingdao, the festival attracts millions of visitors from around the world. The event spans several weeks in late summer, featuring a vast array of beers from both domestic and international breweries. In addition to beer tastings, the festival includes live music, cultural performances, and food stalls offering everything from traditional Chinese snacks to German sausages.

Beijing Craft Beer Festival

The Beijing Craft Beer Festival is a celebration of the city's thriving craft beer scene. Held annually, this festival brings together some of the best local and international craft breweries for a weekend of beer tasting and festivities. The event is known for its laid-back vibe, attracting a mix of beer enthusiasts, foodies, and curious visitors. In addition to the wide selection of beers, the festival also features food trucks, live music, and beer-related merchandise. The Beijing Craft Beer Festival is an excellent opportunity to sample the latest brews and meet the people behind some of Beijing’s most popular breweries.

Shanghai International Beer Festival

The Shanghai International Beer Festival is another major event in China’s beer calendar. Held biannually in the bustling metropolis of Shanghai, the festival showcases a wide range of craft beers from around the world. Visitors can explore different beer styles, from pale ales to stouts while enjoying live entertainment and gourmet food. The festival also features workshops and seminars where attendees can learn more about brewing techniques and the latest trends in the beer industry. With its dynamic atmosphere and diverse selection of brews, the Shanghai International Beer Festival is a highlight for both locals and tourists.

Source: Chengdu Expat

Chengdu Craft Beer Festival

The Chengdu Craft Beer Festival is a vibrant celebration that reflects the lively spirit of Sichuan's capital city. Held annually, this festival draws both locals and tourists eager to explore a diverse selection of beers from around the world. The event features a wide array of craft and commercial beers, with a strong emphasis on local Sichuan breweries. Beyond beer tasting, the festival offers an immersive experience with live music, traditional performances, and Sichuan cuisine, creating a festive atmosphere that blends Chengdu’s rich cultural heritage with the dynamic world of craft brewing.

Dalian International Beer Festival

The Dalian International Beer Festival, often referred to as the "Beer Festival of the North," is one of China's most popular beer events. Held in the coastal city of Dalian, this festival attracts large crowds each summer, offering an impressive selection of both domestic and international beers. The festival’s seaside location adds to its appeal, providing a scenic backdrop for beer tasting and entertainment. In addition to a wide variety of brews, the festival features cultural performances, fireworks, and food stalls, making it a must-visit event for beer lovers and tourists exploring China's northeastern region.

China’s beer tourism industry is on the rise, fueled by the growing popularity of craft breweries and an increasing number of beer festivals across the country. From the historic Tsingtao Brewery in Qingdao to the cutting-edge craft breweries in Beijing and Shanghai, China offers a diverse and exciting beer culture that is attracting visitors from around the globe. As the industry continues to evolve, beer tourism is set to become an integral part of China’s broader tourism landscape, offering unique experiences for both casual travelers and dedicated beer enthusiasts. Whether you’re a seasoned beer connoisseur or simply looking to explore a new facet of Chinese culture, the country’s breweries and beer festivals provide an ideal gateway into the rich and dynamic world of Chinese beer. With a mix of tradition, innovation, and a rapidly growing community of beer lovers, China is poised to become a leading destination for beer tourism in the years to come.

Header Image Source: Xinhuanet

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