China Beer Competition

Key Dates:

Super Early Bird Deadline: May 20, 2026
Early Bird Deadline: July 31, 2026
Regular Deadline: October 14, 2026
Warehouse Deadline: October 22, 2026
Judging Date: November 10, 2026

Winners Announcement: November 24, 2026

Pricing:

Super Early Bird: € 90 per Beer (December 1, 2025, to May 20, 2026)
Early Bird: € 120 per Beer (May 21, 2026, to July 31, 2026)
Regular Pricing: €140 per Beer (August 1, 2026, to October 14, 2026)

Quantity Discount Available:

4 to 9 entries: 10% discount

10 to 14 entries: 15% discount

15 or more entries: 20% discount

The China Beer Competition looks to recognize, reward, and help promote Beer brands that have successfully been created to identify with and target a specific Beer drinker. For any Beer brand to earn its place on a retailer’s shelf or a restaurant’s Beer list - and then vitally, stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.