Insights

Kenneth Shares His Passion for Beer and What’s Ahead in Brewing in China

25/06/2025 | In this edition of our Meet the Master series, we speak with Kenneth Ho, a respected beer writer, educator, and certified judge based in Hong Kong. 

Insights

Chinese Beer Market Outlook 2025: Recovery Amidst Challenges

16/01/2025 | Despite a sluggish global alcohol market, the Chinese beer industry shows signs of recovery, driven by premiumization and shifting consumer preferences

Insights

Leading Beer Brands in China to Watch Out For

19/12/2024 | These are the top domestic and international brews shaping the future of China's thriving beer market

Insights

The Role Of Beer Competitions In Shaping China’s Beer Industry

18/09/2024 | The impact of beer competitions on China's evolving beer industry, from raising quality standards to boosting brand recognition and consumer education.

Insights

Marketing Beer To Millennials: What Works And What Doesn’t?

18/09/2024 | Understanding how to effectively market beer to China's millennials by leveraging social media, innovative branding, and tailored product offerings.

Insights

2025 Beer Market Forecast: What Importers Need to Know

16/09/2024 | The future of China's beer market, uncovering trends, challenges, and opportunities importers must master.

Insights

The Ultimate Guide To China’s Beer Scene

16/09/2024 | Exploring the vibrant world of China's beer culture, from pioneering craft breweries to exciting festivals, offering unique flavors and unforgettable experiences.