The China Beer Competition is pleased to announce that Independence Brewing Co. (India) has been awarded the prestigious Beer of the Year title for its exceptional entry, King Jovial, crafted by Miadiamante Breweries Pvt. Ltd.

Selected through the competition’s rigorous scoring system focused on quality, value, and packaging, King Jovial stood out among leading domestic and international beer brands for its world-class brewing execution and strong commercial appeal for the Chinese market.

A Breakthrough Win for India

This marks a significant milestone for the Indian craft beer industry, with Independence Brewing Co. becoming one of the few India-based breweries to secure the top honour at the China Beer Competition. King Jovial represents the rising quality, global ambition, and consumer-focused innovation emerging from India’s modern brewing scene.

Why King Jovial Won

King Jovial impressed trade judges with its rich yet balanced profile, refined aromatic expression, and smooth finish — demonstrating both brewing mastery and consumer appeal. Its premium packaging and brand presentation further reinforced its readiness for the Chinese on-trade and retail landscape.

Judging Criteria

The China Beer Competition evaluates beers through a unique trade-driven methodology designed to identify products suitable for real commercial success in China. This ensures winning beers are not only excellent in liquid quality but also positioned to succeed in the Chinese market.

The Competition

Annual International Beer Competition in Hong Kong, where beers are judged by quality, value, and package by trade buyers of China.

Judging Process

The China Beer Competition is one of the most relevant beer competitions in the world due to its judging process. See how the judging process helps beer brands be more relevant in China here.

We congratulate Independence Brewing Co. and Miadiamante Breweries Pvt. Ltd. on this outstanding achievement and look forward to seeing King Jovial expand its reach in the Chinese market.